About
I design systems that help organizations think and operate clearly.
Over 20+ years, I’ve worked across sports, healthcare, finance, retail, and government — leading UX for global product platforms, operational intelligence systems, and data-heavy tools that support real decision-making.
My strength isn’t just interface design. It’s defining structure inside ambiguity — mapping workflows, aligning stakeholders, and building systems teams can trust.
I’ve seen what happens when systems scale without structure, when dashboards obscure more than they clarify, and when teams move fast without alignment. My work centers on preventing that drift — creating frameworks and decision models that make complexity manageable and progress sustainable.
I’m at my best in high-stakes, ambiguous environments — where workflows are messy, data is noisy, and alignment is fragile. My work focuses on defining structure inside that ambiguity: clarifying decisions, architecting systems, and helping teams move forward with confidence.
Experience Snapshot
- Director & Principal UX Designer — Nike (Global product creation platforms)
- Senior UX Program Manager — Amazon (Alexa Voice Services)
- Principal UX Strategist — Enterprise & operational systems consulting
- Led and mentored teams of 8–14+ designers and researchers
- Partnered directly with C-suite, VP, and executive stakeholders
Leadership Without Title Dependency
I’ve led design organizations and I’ve operated as a senior individual contributor. What remains consistent is the altitude of the work: defining system architecture, aligning executive stakeholders, and shaping decisions that influence multiple teams.
I’m most effective where complexity is high and clarity is scarce — whether that means architecting the system directly or guiding teams toward alignment.
How I Work
- I define the system before refining the interface.
- I clarify decisions before polishing components.
- I reduce stakeholder friction before reducing pixels.
- I design for scale — technical and human.
Consulting & Leadership
I work best in complex environments — where workflows are messy, data is noisy, and alignment is fragile.
Whether embedded as a strategic design lead or guiding teams through enterprise-level change, my role is consistent: bring structure, elevate clarity, and help teams move forward with confidence.
Beyond the work
I’m energized by big systems problems, thoughtful collaboration, and the quiet satisfaction of simplifying something that once felt overwhelming.
I have found that most problems improve with structure, humans and usually...bacon.
Where I Create the Most Value
- Architecting complex enterprise and operational systems
- Clarifying ambiguous product strategy through structured UX
- Aligning executive, product, and engineering stakeholders
- Defining reusable patterns that scale across teams and platforms
Let’s build something clear.
If you're navigating complexity, I'd be glad to think it through with you.
Let's chat