Clarity · Systems · Delivery
I bring clarity to complex, high-impact platforms.
Principal UX Strategist + Design Leader with 20+ years shaping enterprise systems and data-heavy tools across sports, healthcare, finance, retail, and government.
I turn ambiguity into structured workflows, aligned teams, and measurable outcomes.
Enterprise platforms
Operational intelligence
Data-heavy tools (that don’t hate humans)
Design systems
Executive alignment (without drama)
Explore selected work ↘
At a glance
- 20+ years leading enterprise and consumer systems
- Built & led teams of 8–14+ designers and researchers
- Partnered directly with C-suite and VP leaders
- Modernized global product creation and analytics workflows
Selected Work
Nike — Global Merchandising Platform
Unified seasonal planning, assortment workflows, and executive reporting across global teams.
Owned: workflow architecture, system structure, stakeholder alignment
Impact: increased clarity and decision velocity across high-stakes planning cycles
View case study
Ready Rebound — Operational Intelligence System
Designed multi-stakeholder dashboards enabling HR and Risk leaders to manage recovery workflows.
Owned: research-to-model translation, dashboard UX, metric definitions
Impact: improved visibility, coordination, and reporting across the RTW lifecycle
View case study
MoveWare — Real-Time Performance Platform
Led UX strategy for wearable-integrated monitoring systems translating sensor data into action.
Owned: information architecture, insights UX, cross-platform interaction model
Impact: enabled faster interpretation of live data for training and performance decisions
View case study
Signature systems I build
Workflow architecture & end-to-end journey design.
"Turn chaos into a map."
Decision-support dashboards & data storytelling.
"Dashboards that answer the question."
Design systems, governance, and component strategy.
Research → roadmap translation (defensible decisions).
"Evidence > opinions.”
Cross-functional alignment workshops (VP/C-suite).
Operating models that help teams ship with confidence.
How I approach complexity
- I define the system before refining the interface.
- I reduce ambiguity before I produce pixels.
- I align stakeholders before I align components.
- I design for scale — technical and human.
Most problems improve with structure, humans and usually...bacon.
What it’s like to work together
Smart teams, high standards, low tolerance for chaos.
He brings clarity to ambiguity and elevates the entire team.
Savvy, decisive, and deeply strategic in complex environments.
If you're navigating complexity, I'd love to think it through with you.
If it’s complicated, I’m interested.
Let's chat