Andrew Mork UX · Product · Systems
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Liquid Wire/MoveWare Athletic Performance System

Lead UX Strategy · Real-time sensor insights · Athlete performance

MoveWare turns live sensor data into performance insight athletes and coaches can actually use. The challenge wasn’t collecting data — it was translating continuous signals into clear, actionable decisions without overwhelming the user.

I led UX strategy and interaction modeling across the athlete-facing experience, aligning product, engineering, and data stakeholders on what mattered most: confidence, clarity, and decision speed.

Role & Scope

  • Role: UX Lead / Strategist
  • Scope: Athlete performance platform (mobile + web)
  • Responsibilities: IA, interaction model, insights UX, prototypes, stakeholder alignment
  • Partners: Product, Engineering, Data science, Sports performance stakeholders
  • Outcomes: Clear insight hierarchy, improved interpretability, scalable experience patterns

Objectives

The goal was to make “live data” feel usable — not intimidating. That meant designing an experience that helps people answer the question: “What should I do now?”

  • Translate sensor streams into a readable insight hierarchy
  • Make performance patterns clear without requiring expert interpretation
  • Support quick decisions before / during / after training
  • Design patterns that scale across sports, roles, and platforms

Constraints & Challenges

  • High data density + high risk of cognitive overload
  • Latency, reliability, and inconsistency in real-world sensor signals
  • Different mental models (athletes vs coaches vs analysts)
  • Need for confidence without false precision

Selected Screens & Flows

MoveWare athlete performance screens

Outcomes & Impact

The athlete platform established a clear interpretability model for live performance data — focusing on readable insights, meaningful thresholds, and a workflow that matches how training decisions are made.

  • Improved readability and prioritization of live metrics
  • Defined interaction patterns that scaled across feature areas
  • Enabled faster interpretation for training and performance decisions

Also: MoveWare for the workplace

The same insight problem exists in operational settings — different users, different stakes, same need for clarity.

View workplace platform ↗